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Domestic Machinery Manufacturers Accelerate Expansion into Overseas Markets
2022-04-28
  Amidst the tide of globalization, the influence and competitiveness of China's manufacturing sector are steadily on the rise. Driven by a confluence of factors—including market dynamics, government policies, and industrial trends—Chinese manufacturing enterprises are actively integrating into global supply chains, demonstrating a vibrant and dynamic growth trajectory.

  First and foremost, the market scale of China's manufacturing sector continues to expand, while its outbound investment maintains robust growth. According to data from the National Bureau of Statistics, in 2023, the operating revenue of China's manufacturing sector reached 115.3 trillion yuan—a year-on-year increase of 1.3%—while total profits amounted to 5.7 trillion yuan, maintaining an overall trend of steady growth. Furthermore, data from the Ministry of Commerce reveals that over the five-year period from 2018 to 2022, the compound annual growth rate of China's direct outbound investment flows in the manufacturing sector reached 9.2%, reflecting the continuous expansion of Chinese enterprises' investments within the global manufacturing landscape.

  Zhang Qingjie observes: "Leveraging the long-term accumulation of experience and capabilities gained through the 'Reform and Opening-up' policy, China's manufacturing sector has successfully transitioned from a labor-intensive model to one focused on high value-added, advanced manufacturing. It has continuously ascended the global value chain and now demonstrates formidable international competitiveness across a wide array of industries and fields. As the world's largest producer of manufactured goods, China possesses comprehensive industrial chains, a vast diversity of products, ample production capacity, and significant international competitiveness—all of which provide a solid foundation for the overseas expansion of its manufacturing enterprises."

  In June 2023, reports emerged indicating that capital entities from the Middle East had approached several leading Chinese enterprises in the photovoltaic (PV) sector, expressing interest in introducing industries such as photovoltaics, energy storage, and hydrogen energy into the Middle East region.

  The head of one such photovoltaic cell manufacturer noted that, from the current perspective, simply remaining at the stage of marketing products globally is clearly no longer sufficient; enterprises must instead formulate a comprehensive global strategy encompassing various dimensions—including production capacity, R&D, and management.

  "This year, we also engaged with European counterparts and received clear feedback: there is a requirement for both 'capital and industrial operations' to be established locally," revealed an executive from an enterprise that participated in the Frankfurt PV exhibition. He explained that while establishing local manufacturing facilities is a prerequisite, factors such as labor costs and regulatory policies remain unknown variables; consequently, only a very small number of enterprises are currently willing to take the plunge and test the waters.

  "Currently, as global industrial chains undergo profound restructuring, the comprehensive international expansion of China's photovoltaic (PV) industry has become an inevitability. Last year, the number of countries with gigawatt-scale PV markets reached 32; over the next two years—guided by the 'Belt and Road Initiative'—this figure is projected to expand to over 50. China's PV sector is transitioning from a 'circuitous' internationalization strategy—previously routed through Southeast Asia—to a direct, comprehensive global outreach. Furthermore, it is evolving from the mere export of individual technologies and products to a collective 'group export' strategy encompassing the entire industrial chain, including equipment and raw materials." During a forum session at SNEC 2024, Zhu Gushan, Chairman of GCL Group, publicly stated that within three to five years, China's PV industry will complete the first phase of this full-scale, whole-chain international expansion. Targeting key global regions—including the United States, Europe, Southeast Asia, India, the Middle East, North Africa, and South America—the industry will draw upon the lessons and experiences gained during this initial phase to effectively leverage WTO regulations and establish new competitive advantages in global operations.

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